Wednesday, February 29, 2012

Google Local Search Algorithm Changes and Updates

40 New Changes in Google Search Algorithm

Another series of changes to Google Algorithm taking place let us take a close look  at these changes and implement them for the SEO purpose

40 new google search algorithm changes
"We improved how Panda interacts with our indexing and ranking systems, making it more integrated into our pipelines. We also released a minor update to refresh the data for Panda :Says Google"

Here’s the full list of changes
  • Turkish weather feature is now better.
  • Design for the account settings page changed!
  • Related Searches: to help refine what you are searching for, this feature will now appear for more queries.
  • Official pages are now identified accurately.
  • URL and country associations are now more accurate because the data has been refreshed!
  • Images results in Universal search is improved. More relevant images will now show in the results.
  • Auto complete algorithm has a minor fine tuning too.
  • Improved ranking for queries that use “Site:” operator.
  • Expanded site links: This includes an improvement in categorizing snippets and identifying duplicate  snippets. We shall now have improved results and more relevant site links.
  • Image results will now display consistent thumbnail sizes.
  • The predictions and suggestions for queries will now be more localized on YouTube. Searching for a video in India gives preferred suggestions for local results.
  • Safe search has been improved for searches including adult content.
  • “Interval based history tracking for indexing.”
  •  Relevant searches that include synonyms are now more accurate and improved in other languages too.
  • Two freshness qualifiers that were out of date were disabled
  • Improvement to Google Korea to include search results for news, blogs and homepages.
  • Fresh images will now gain preference.
  • Google bar now has an expanded set of links at the top of the page.
  • Pages in search results that include errors like 404 or page not found shall now be detected and better search results shall be provided.
  • Travel related searches improved. Flight search feature is getting more and more accurate.
  • Relevant queries is one of the places which was tweaked.
  • Shopping rich snippets were now expanded globally.
  • Spellings correction in Korean is now improved.
  • Freshness of content signals improved.
  • Local searches have better ranking algorithms
  • English spell check and correction is now accurate.
  • Improvement to News Universal results.
  • Detection of a new news topic that deserves a higher ranking is now detected accurately.
  • Web history and personalized searches improved.
  • Video channels have improved snippets.
  • Well, well, well – here’s Panda Update again.
  • Link evaluation is now improved. The old link analysis is now changed.
  • Safe search is improved and irrelevant content now does not appear in search results.
  • Process of investigating potential spam is now better.
  • System can find a user’s city more reliably and return relevant local results.


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